Overview

Discover the evolution and purpose of digital media and why it is a disruptive wave of innovation. Understand the history, purpose, best practices, current trends, and pros and cons of current platforms. Learn how the principles of digital marketing can be used to enhance the customer journey. Gain a high-level understanding of key digital marketing principles, strategies, and platforms. Learn how companies utilize digital media for marketing, analytics, customer service, and more.

Requirements

Prerequisites

No prerequisites.

Required Resources

No outside resources required.

Structure

Course Outcomes (CO)

1. Evaluate marketing recommendations based upon introductory principles of marketing.
2. Analyze basic performance of popular digital media channels.
3. Differentiate digital marketing platforms.
4. Identify the various points of the customer journey and how they apply to strategic marketing campaigns.
5. Recommend digital channels to potential clients based upon client goals.
6. Identify best practices of usability testing and user-friendly websites. 

Major Assignments

The table below is meant to help you see the relevance of each major assignment as it pertains to the course outcomes (CO).

Major Assignments

Major Assignment	CO#
2.3 Practice The 4 P’s	1
2.4 Marketing the Church	2
3.5 Learning from the Church	2
3.6 Facebook Business Page Evaluation	1
4.4 Market Research Part 1	2
4.5 Market Research Part 2	2
5.4 SWOT Presentation	4
6.3 It’s a Digital Life: Your New Company	1
6.5 Customer Journey Map	4
7.3 Becoming an Influencer	2
7.7 It’s a Digital Life: Customer Journey	4
8.2 Marketing Budgets	1, 2
9.3 Reverse Analytics	2, 6
9.6 Conducting a Usability Test	5
9.7 It's a Digital Life: Social Media Strategy	5
10.4 It’s a Digital Life: YouTube Video Script	2
10.6 It’s a Digital Life: Filming	2
11.6 Social Media Tips	2, 3
12.5 PPC vs. SEO	5
12.6 It’s a Digital Life: Digital Marketing Strategy	5
13.4 It’s a Digital Life: Banner Ads	1
13.7 It’s a Digital Life: Group Analysis Paper	1
14.4 It’s a Digital Life: Final Presentation	5

Weekly Patterns

The table below displays the activities for Week 06 as an example of the typical due dates, activity descriptions, and weekly activities found throughout the course. 

Weekly Patterns

Due Date*	Learning Model	Activity Title
End of Week	Prepare	6.1 Prepare
End of Week	Prepare	6.2 The Importance of Branding and Logos
End of Week	Prove	6.3 It’s a Digital Life: Your New Company
End of Week	Ponder	6.4 The Correct Name of the Church
End of Week	Prove	6.5 Customer Journey Map

*Set your time zone within user preferences so the dates and times for course activities will display correctly for you.

Learning Model

The Learning Pattern is represented in this course as follows:

• Prepare: This is primarily comprised of the regular weekly preparation activities, such as reading articles, watching videos, or evaluating digital media content.
• Teach One Another: This occurs while working on group assignments and projects.
• Ponder & Prove: These activities are primarily focused on reflecting on things that you have both learned and implemented. Proving is primarily represented by the outcomes and deliverables of the projects and assignments that you will work on this semester.

Expectations

Workload

An average student can expect to spend an average of nine hours of coursework each week.  This is in line with standards specifying three hours of student work per course credit hour. Also, this represents the average student who is appropriately prepared; more time may be required to achieve excellence. 

Group Work

Group work for this course is primarily centered on the It's a Digital Life project. This project begins around Week 06 of the course, and continues to the end. Other group work is minimal, and is focused on stand-alone assignments or peer evaluations.

Late Work

As a sign of professionalism and respect, you should complete your work on time. The SMM program has a ‘no late work’ policy. Your instructor may reserve the right to accept late work in justified situations, but any work turned in late cannot receive more than half of the earned grade.

Extra Credit

Extra credit is not part of this class.

Grading Scale

Grading Scale

Letter Grade	Percent
A	100%–93%
A-	92%–90%
B+	89%–87%
B	86%–83%
B-	82%–80%
C+	79%–77%
C	76%–73%
C-	72%–70%
D+	69%–67%
D	66%–63%
D-	62%–60%
F	59% and lower

University Policies

Students with Disabilities

Brigham Young University-Idaho is committed to providing a working and learning atmosphere that accommodates qualified persons with disabilities. If you have a disability and require accommodations, please contact the Disability Services Office at (208) 496-9210 or visit their website and follow the Steps for Receiving Accommodations. Reasonable academic accommodations are reviewed for all students who have qualified documented disabilities. Services are coordinated with students and instructors by the Disability Services Office.

This course may require synchronous meetings. If you are currently registered with the Disability Services Office and need an interpreter or transcriber for these meetings, please contact the deaf and hard of hearing coordinator at (208) 496-9219.

Other University Policies

Student Honor and Other Policies

Please read through the document called University Policies. It gives important information about the following topics:

• Student Honor
  • Academic Honesty
  • Student Conduct
    • Sexual Harassment
• Student with Disabilities
• Complaints and Grievances
• Copyright Notice

Go to the Student Resources module to review further resources and information.