SMM 296

Course Description

Develop your personal brand and online portfolio. Let the world know who you really are, what projects you have done, what you are passionate about, and why you would add so much value to an organization. Developing a personal brand that aligns with specific industries, career paths, skills, and networks empowers you to move forward in the career of your choice. Creating a personal brand strategy and building your online presence will be a life-long asset. This class will focus on helping students tell their story online and through social media. Students will learn how to effectively show their work history, strengths, career objectives, recommendation, honors, portfolios, skills, and personality.

Prerequisites

Prerequisites: SMM 105, SMM 120

Learning resources

Each lesson features open educational resources on the lesson’s topic(s), including online articles and videos. In addition, the course features the Learning Resources listed below. If you have not already, you will want to register for accounts for each of the following:

FACEBOOK

Facebook is the largest social media platform on the planet. It is used extensively by individuals and, as will be emphasized in this course, businesses to share content that engages audiences. In this course, we will use Facebook extensively to share text, photos, and videos that you create. If you do not currently have an account, go to the Facebook homepage to create one. You will be expected to do this as part of the course setup activity in Lesson 01. If you have questions or concerns about how to use Facebook, please contact your instructor immediately. In addition, you may also refer to the Facebook Help Center for questions related to creating/managing your account.

LinkedIn is a professional networking platform used by professionals across industries. It is recognized as the main social platform for building professional networks for job development/acquisition purposes. It is used mainly to build company and personal profiles to promote skills, brands, and job experience to other professional networks. Interactions commonly involve endorsing skills, sharing and following company posts, as well as industry influencers. You will create a LinkedIn account, if you do not currently have one, in the Course Setup activity of Lesson 01 of the course. In this course, students will update their LinkedIn profile and publish articles to LinkedIn. If you do not currently have an account, go the LinkedIn home page to create one. If you have questions or concerns about how to use LinkedIn, please contact your instructor immediately. In addition, you may also refer to the LinkedIn Help Center for questions related to creating/managing your account.

Microsoft Office

Microsoft Office is a suite of applications dedicated to word processing, data spreadsheets, presentations, and annotation/note-taking. You will be using this tool extensively (particularly Excel and Word) to complete and submit assignments. Students should download the latest version of Microsoft Word (if they do not already have this program), before they begin the course, onto their local computer for writing assignments.

If you are an LDSBC student, access the link above and log in with your LDSBC email address and password. You may then download and install Microsoft Office 2013 to your computer.

If you are a BYU-Idaho student, visit the University Store's Technology Downloads page. Follow the instructions to download the suite. Scroll down on that page to access Help & Tutorials, as needed.

Learning outcomes

LDSBC cultivates a nurturing environment where practical skills are learned and discipleship is strengthened.

There are three types of learning outcomes guiding curriculum and authentic learning experiences at LDSBC. Students demonstrate the 1) College-Wide Outcomes, 2) Program Competency Outcomes, and 3) Course-Specific Outcomes through the Learning Pattern as they Prepare, Teach One Another, Ponder, and Prove their knowledge, skills, and abilities.

Through this process, all LDSBC graduates are prepared to contribute in their homes, communities, the Lord’s church, and in future employment.

Ldsbc College-wide outcomes

1. Confirm personal testimony in the restored gospel of Jesus Christ.

2. Collaborate with others using interpersonal skills in an honest, ethical, and Christ-like manner.

3. Communicate effectively using written and verbal presentation principles.

4. Construct new knowledge using technology and information resource tools.

5. Comprehend and think critically to solve problems.

6. Cultivate a strong, professional work ethic and lifelong learning opportunities.

Social media marketing program competency outcomes

7. Demonstrate the ability to manage the social media marketing departments of small to midsized companies.

8. Strategically develop marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope.

9. Create a highly-engaged social community of empowered brand advocates.

10. Maneuver current tools, platforms, and data centers to optimize research, reach, revenues, referrals, and retention.

11. Prove the ROI of campaigns and marketing initiatives.

12. Create relevant and engaging content in the form of copy, pictures, videos, infographics, etc.

13. Assess their own understanding of marketing principles, strategies, and tactics and how to apply them to real life situations.

14. Establish and analyze the various learning resources that will help their knowledge remain current with the changing technologies, best practices, and trends.

SMM 296 Course-specific outcomes

15. Define your target industry and career path.

16. Create a personal brand strategy that will connect with your target audience.

17. Develop your LinkedIn portfolio and achieve an “all-star” level.

18. Create a plan for updating and maintaining your social portfolio.

19. Practice and plan how to drive employers to your LinkedIn page.

20. Network and create personal content aligned with your career choice.

21. Refine job application and interviewing skills within your chosen industry and career path.

Learning patterns and Course policies

This course functions upon the LDSBC Learning Pattern, including the principles of Prepare, Teach One Another, Ponder, and Prove.

Prepare

You are expected to complete your prepare activities early in the week by study and by faith.

To succeed in this course, you should complete preparation activities (Overview, Readings and Quiz) by the weekly and/or midweekly deadlines.

Teach One Another

You are expected to use charity and respect as you increase your capacity to learn by teaching one another.

Teach One Another activities (discussions, peer evaluations) are designed to build upon assigned concepts from the Prepare activities. Please studiously complete the Prepare activities so that you can actively participate in teaching and learning from others.
Please complete the Teach One Another assignments in a timely manner, so that others may benefit from your insights and experience.

Ponder

You are expected to ponder ways to apply course concepts.

Each Ponder activity will invite you to apply gospel principles to weekly topics.
You are encouraged to prayerfully consider the brief reading assignments and writing prompts associated with each Ponder activity.
Students will complete and turn in a Ponder Journal assignment relating to that week’s topics.

Prove

You are expected to prove your level of mastery of the course outcomes by completing course assignments.

The opportunity to prove mastery of module concepts will be accomplished by completing quizzes, assignments, interviews, articles, and peer assessments.
You are expected to submit your work on time as a student, just as your employer will expect your duties to be completed on time.
If you submit any late assignments within seven days of the deadline, you will receive a maximum grade of 50%. After one week, you will receive zero points.
Due to the interactive nature of discussion activities, late posts will receive a score of zero points.
There are no extra credit or make-up assignments.
In the rare occurrence that you are unable to submit work by the deadline due to a natural disaster, birth or death of a family member, hospitalization, or serious accident, you should contact your instructor before the next deadline, if possible, but at least within 24 hours of the next deadline.

Note: Your instructor has the right to implement a different late work policy. He or she will notify you during the first week of the semester if their policy is different than what is stated here.

Grading policies

The minimum grade you can earn in this course without needing to repeat the course is a "C." Your grade will be determined by dividing the number of points you earn by the total points possible.

Grading Scale

Grade Range	Score	Grade	Score	Grade	Score	Grade
A			100–94%	A	93–90%	A-
B	89–87%	B+	86–84%	B	83–80%	B-
C	79–77%	C+	76–74%	C	73–70%	C-
D	69–67%	D+	66–64%	D	63–60%	D-
E (or F)	<60%

The LDSBC grading system describes each letter grade as follows:

“A” represents outstanding understanding, application, and integration of subject material and extensive evidence of original thinking, skillful use of concepts, and ability to analyze and solve complex problems. Demonstrates diligent application of Learning Model principles, including initiative in serving other students.
“B” represents considerable/significant understanding, application, and incorporation of the material that would prepare a student to be successful in next level courses, graduate school, or employment. The student participates in the Learning Model as applied in the course.
"C” represents sufficient understanding of subject matter. The student demonstrates minimal initiative to be prepared for class. Sequenced courses could be attempted, but mastering new materials might prove challenging. The student participates only marginally in the Learning Model.
“D” represents poor performance and initiative to learn, understand, and apply course materials. Retaking a course or remediation may be necessary to prepare for additional instruction in this subject matter.
“E” (or "F") represents failure in the course.

Grading Components

*Assessment Activities*	*Points*
Prepare: Reading, Questions about assigned readings/videos/interviews, and overall engagement.
Teach One Another: Group Discussions	90
Ponder: Weekly ponder journal assignments	210
Prove: Assignments: 10 Small Assignments that are due before the next class starts 6 Medium Assignments that are due before the next class starts 5 Major Assignments worth 50 points each Brand Assessment Informational Interview #1/notes Informational Interview #1 report Informational Interview #2/notes Informational Interview #2 report Quizzes: 8 Reading Quizzes	500 . . . . . . . 200
TOTAL	1000

COURSE POLICIES

LATE WORK

You are expected to submit your work on time as a student just as your employer will expect your duties to be completed on time.
It is up to the discretion of the instructor whether or not you can receive partial credit for late assignments.
- For example, the instructor might want to enforce the following policy: If you submit any late assignments within seven days of the deadline, you will receive a maximum of 75%. After one week, you will receive zero points. Due to the interactive nature of discussion activities, late posts will receive a score of zero points.
There are no extra credit or make-up assignments.
In the rare occurrence that you are unable to submit work by the deadline due to a natural disaster, birth or death of a family member, hospitalization, or serious accident you should contact your instructor before the next deadline, if possible, but at least within 24 hours of the next deadline.

Note: Your instructor has the right to implement a different late work policy. He or she will notify you during the first week of the semester if their policy is different than what is stated here.

COLLEGE POLICIEs

COURSE CREDIT HOURS and PREPARATION TIME

LDSBC measures academic credit in credit hours. In accordance with federal regulation, a credit hour at the college is the amount of work represented in intended learning outcomes and verified by evidence of student achievement that reasonably approximates not less than three hours of student work for each credit. Therefore, you can expect to spend at least three hours per week to study and complete your coursework. This time estimate represents the average student who is appropriately prepared; more time may be required to achieve excellence.

COPYRIGHT

The course materials used in this class may be protected by copyright laws. Students are expected to make a good-faith effort to respect the rights of copyright holders. For more detailed information, please see the LDS Business College Copyright Policy. Students who disregard the policy may be in violation of the Church Education System Honor Code, may place themselves at risk for possible legal action, and may incur personal liability.

University Policies

Refer to the University Policies page in the Resource module of the course for full details regarding the BYU-Idaho Honor Code, BYU-Idaho Disability Services, sexual harassment, complaints, and grievances policies.

DISCLAIMER

The instructor reserves the right to change any part of this syllabus at any time during the semester in order to adapt to changing course needs. If there is a discrepancy between this syllabus and the LMS, consider the LMS information to be correct.