BUS 410 - Entrepreneurial Management

Note: This course code has changed from B 483 to BUS 410. You may occasionally see references to the old course code or title.


Students who successfully complete this course will:

1. Make decisions that lead to action.

2. Develop critical thinking, analytical and reasoning skills that will help in all aspects of business management.

3. Apply the essentials of entrepreneurial management: how to evaluate opportunity, and how to simultaneously manage risk and scarce resources through lean experimentation, staged investing, and other tactics.

4. Build practical skills in the following areas:

a. Lean experimentation. Lean experimentation is a powerful tool for entrepreneurs, who must resolve uncertainty while coping with resource constraints.

b. Entrepreneurial Finance. In funding startups, venture capitalists and entrepreneurs have devised clever arrangements for allocating governance rights and economic value. For example, entrepreneurs, who tend to be overconfident in their venture’s prospects, are often willing to cede downside protection to investors—who more typically assess success odds neutrally, using portfolio logic—in exchange for a greater share of value created in an upside scenario. In EM, we will analyze deal structures that should be applicable in any business setting that has: 1) low odds of a big payoff and a high probability of a total loss; and 2) investors who are actively involved in management, especially when performance is poor.

c. Cash flow modeling. Entrepreneurs have an acute need to manage cash, and face some distinctive challenges in doing so. However, the modeling methods we will practice should prove useful in any business context where uncertainty about factors driving revenue, costs, and capital expenditures is high, and where rapid growth requires big cash outlays.

d. Negotiation. Entrepreneurs must negotiate constantly with customers, partners, investors, and employees. Furthermore, for early-stage startups, bargaining dynamics are often asymmetric, with the other side “holding all the cards.” EM will give you a rudimentary toolkit for assessing your bargaining position and formulating negotiating strategies for creating and claiming value.

Entrepreneurial Management. Note that these skills represent a way of managing, not a type of company. Thus, entrepreneurial management can be applied in a variety of settings. These skills work whether the venture occurs in a new start-up, a large and established business, or a non-profit enterprise. You should recognize the application of these skills across different types of organizations.


It is highly recommended that you take FDMAT 108 (or higher math class), B 301 or 302, and B 215 or CIT 110 before taking BUS 410. These courses provide you with a solid foundation in Excel financial analysis and modeling. Since these skills are crucial to your success in this course, if you have not completed the recommended courses listed above, please drop this course, complete the recommended courses, and then take this course.


3 Credits

Entrepreneurship is an exciting discipline that fuels our economy and offers personal financial rewards. Some think of entrepreneurs as risk seekers. In reality, the most successful entrepreneurs manage risk while aggressively pursuing opportunity.

In this course you will develop the power to innovate with scarce resources as we study the skills of the Entrepreneurial Manager.

BUS 410 Entrepreneurial Management is patterned after the Harvard Business School course required during the first year of the HBS MBA program

Learning Model Architecture

All courses, including online courses, at BYU-Idaho follow a pattern of learning that enables students to take more responsibility for their own learning and for helping to teach one another. This pattern is called the Learning Model. Here are two pages to help you better understand the Learning Model.

Take Charge of your education by applying the Learning Model | Learning Model interactive tutorial

Keys to Success

Lesson Activities

Case Analysis Prep Assignments: Each case has a prep assignment to prepare you for the Group Discussion. These assignments contain a series of questions that you should answer as you read the case. They also include any additional readings that will help you understand and analyze the case.

Case-based Essays: Persuasive writing assignments based on your personal analysis for a particular case.

Group Discussion: Group discussions are a critical component to this class. You will discuss the case with your group using Zoom. Questions will be provided for you to discuss.

Group Attendance and Participation: The overall intent of grading student participation is to assess the student’s mastery of the subject matter and the development of higher level business skills such as listening, critical thinking, and communicating persuasive ideas.

Group Assignments: These assignments are group responses of possible strategies and decisions based on the cases discussed.

Course Outline

Lesson 01

Introduction & Dr. John's Product

Lesson 02 Dropbox & Rent the Runway
Lesson 03 Steve Carpenter & Andreseen Horowitz
Lesson 04

Rest Devices & GenapSys

Lesson 05 Homeplate & Yieldex
Lesson 06 Quincy Apparel & BzzAgent
Lesson 07 Jim Sharpe & Brentwood Associates
Lesson 08 Right Now Technologies & Mid-Term: Financing the Business Model
Lesson 09 DaVita & Intuit Inc.
Lesson 10 Noodles and Company & Progresso Financiero
Lesson 11 Rentjuice & Cloud Flare
Lesson 12 Skyhook Wireless & Operating the Business Model
Lesson 13 Keurig-Green Mountain Negotiation
Lesson 14 Conclusion & Final: Kate Spade

Required Materials

Computer and Internet Connection


Mozilla Firefox is the recommended Internet browser for any I-Learn course. Videos, readings, and course functionality will work best when you use Firefox. It is assumed that you either have your own computer or you have consistent access to a computer. You need to have the appropriate permissions on your computer to download lesson content, access websites, and update and/or download software as needed along with consistent, reliable access to an Internet connection. Visit the Orientation to Online Learning page in the first lesson of your course to verify that you have your computer set up properly You will use Microsoft Office products in this course. If you do not yet have the Microsoft Office Suite (Word, Excel, PowerPoint, etc.) on your computer, you may use this free download to obtain the software. Note: The free download is only for BYU-I students with a current login. 

Grading Policies

Late Work Policy

No late work is allowed in this course. Plan your weekly schedule wisely to set aside adequate study time and allow you to work at a healthy, steady pace throughout the course.

Grading Categories and Weights

Case Analysis Prep 10%
Group Participation/Attendance 18%
Group Assignments 22%
Case-based Essays 20%
Mid-Term and Final 30%

Grading Scale

A 93-100% C 73-76%
A- 90-92% C- 70-72%


D+ 67-69%
B 83-86% D 63-66%
B- 80-82% D- 60-62%
C+ 77-79% F Below 60%

University Policies

Student Honor Code

Student Honor is following the path of discipleship and learning to be more like Christ - learning to think, to feel, and to act more as He does. Following the Honor Code is of great importance as you strive to be a disciple of Christ. Academic honesty and integrity is expected of all BYU-I students.

By adhering to the Honor Code you will create a learning environment, “consistent with the ideals and principles of The Church of Jesus Christ of Latter-day Saints” (Honor Code webpage).

Student Policies

You are responsible for understand all university student policies. Read the Student Policies and Procedures. There is also a University Policies page in your course with helpful contact information.  


This syllabus and the course schedule may be changed at any time prior to or during the semester as the need arises, based upon circumstances. Any changes will be available to view on the course documents. 

The instructor reserves the right to change any part of this syllabus at any time during the semester in order to adapt to changing course needs. You will be notified prior to any changes that may take place.

Student Support

Tutoring and Academic Support

Tutoring options for online students are available through the Academic Support Centers. There are tutors available to help you with your writing questions and there might be course-specific tutoring available. Check the Online Tutoring page for more details.

Online Support Center

The Online Support Center provides many links and contact information for services such as: technology support, registration, Academic support and other student resources.