Art 235 | Graphic Design


Welcome to Art 235 Graphic Design


Course Policies


Graphic Design Program Outcomes

Course Policies

Schedule Overview

Visual Overview


Concept Development: This course focuses on how to develop design solutions that have concept or meaning.

Image Creation: Use available methods and skills to create aesthetically professional, production-quality images.

Principles of Design: Identify and correctly apply the principles of design to a variety of design problems.

Craftsmanship: Demonstrate craftsmanship and production skills within the guidelines provided for each assignment.

Typography: Create balanced and clear typographic hierarchy and develop consistent typographic paragraph and character styles.

Critical Eye: Identify weaknesses in peer design work and articulate potential solutions.

Gain a deeper appreciation for and desire to connect everything in life with the Gospel of Jesus Christ.


Prior to taking this course, each student should take Art 130 Introduction to Graphic Design and Art 230 Typography.

It is expected that each student has a good grasp of the objectives of Art 130 & 230. Art 130 & 230 must be completed prior to beginning Art 235 and cannot be taken simultaneously.

Time Commitment

You should expect to commit 3-4 hours per credit to a BYUI on-line course. This class requires 9-12 hours per week. Please track your time.

Supply List


The course is divided into 14 modules. Each module has a process book that needs to be completed and submitted as a pdf.

A Module is a collection of project steps, research, skill activities, and a ponder page. This course has 14 different modules.

Process book

Design a template for the final process book using Adobe InDesign. The process book is submitted at the end of each module. At the end of the semester all of the files will be compiled for a completed PDF book.

Some recommendations and suggestions:

Weekly Schedule

The weekly schedule will be the same throughout the course. Each Module lasts from Tuesday to Monday of the next week. There is one major deadline that you need to meet each week on Monday at 11:00 PM MST. This deadline is for a completed process book for each module.

Reading Assignment

Read your assigned chapters early in the week and post what you learned. Comment on 3+ threads before Monday at 11PM MST.

Discussion Posts

Submit work in progress to discussion boards early in the week. Post questions about your work to your peers. Comment on 3+ threads before Monday at 11PM MST.

Office Hours

Office hours will be held once a week (please see your instructors profile for office hours). Students can submit work in progress for live feedback. The sessions will be recorded for use by all of the class members. Extra credit is awarded for participation in the office hours.

If you are unable to attend at the scheduled time submit your work in-progress before the office hours begin to recieve the extra credit points.

Monday: PDF Dropbox

Once all pages are complete in the module export a PDF and submit it as a single file on iLearn.

Monday: Final Behance

Module 2, 6, 10, & 13 will require a Behance Post as well as a Workbook PDF. In I-Learn 3, post a .jpg of your final artwork then include a hyperlink to the Behance post in the comments.

Late Policy

Points are awarded for completing work on-time. Late work will receive a ten-point deduction and must be completed within one week of the original deadline. Please contact your instructor as soon as possible if there are extenuating circumstances.


Faculty Feedback

The instructor will review work turned in on Monday Evening and weekly critique will be found in the gradebook and/or on the course home page announcements.

Peer Feedback / Discussion Boards

Your first post on a discussion board is due by Thursday at 11:00 PM MST. Peer feedback and critique will be due at 11:00 PM MST Monday night. A minimum of 3 comments are required for each discussion. (both Reading and Discussion Posts)

Behance Post

Behance is an on-line social portfolio for the visual arts. It will be used for final project grading.

You will need to set up an account in order to post content.

Signing up for a Behance account: Video instruction from (free)



15% | 14 Process book modules

75% | 4 Projects (Behance posts)

10% | Community participation (commenting and peer review)

+3% Extra Credit | Office hour attendance

Graphic Design Program Outcomes

This information is a work in progress. It is included here as supplemental material for you to consider while pursing a degree in graphic design.

A Graduate should demonstrate competency in the following areas:

Quality of Design

The student will demonstrate through application and presentation a solid understanding of the elements and principles of design. They should be able to identify how the visual choices that they are making are effective and appropriate.

Quality of Communication/Substance

The student will bring meaning to the content. The work should go beyond decoration and adornment. Using their skills as a designer they should be able to make connections between the content and the visual form. A student demonstrates that they understand this idea through smart visuals, presentation, discussions, and writing.

Quality of Craftsmanship

The student will craft all elements of their visual presentation. This focuses on making a beautiful well produced product with all the details considered. Craft is exemplified in digital and physical form. Attention to the smallest of detail needs to become second nature

Quality of Typography

The students will be able to demonstrate typographic hierarchy. The hierarchy should create interest and give a reader clues to the order of importance. The hierarchy should be attached to the meaning of the content.

Quality of Technical Skills

The student will demonstrate proficient use of the hardware and software tools.

Quality of Conceptual Sketching

The student will have the ability to use sketching to give visual for to ideas. The sketching process is intended to be a quick way to explore a wide range of possibilities. Because they are quick they are not meant to be noodled works of art in and of themselves but more like a visual shorthand. The focus should be on clear communicative marks and a wide range of solutions

Quality of Research

The student will use different techniques of research to increase their understanding of the challenge at hand. Research should broaden and inform the design process. If work created after research is the same as it would have been before the research then the exploration was not deep enough. What can be gained that helps the project have more clarity and meaning.

Quality of Professional Skills

The student can follow instructions

Quality of Writing

The student can clearly write about their visual work.