Small Business Creation Syllabus

Note: This course code changed from B 283 to BUS 210. You may occasionally see references to the old course code.

Course Description

Welcome to BUS 210: Small Business Creation! This course offers an introductory level overview of the major elements of entrepreneurship and small business management. Course materials, assignments, and projects will facilitate the development and implementation of entrepreneurship skills. This course is especially good for students who plan to launch a business while going to school or plan to have their own business in the future.

Course Objectives

With the successful completion of course requirements, you should be able to do the following:

  1. Identify and describe personality traits and practices of entrepreneurs.
  2. Identify and evaluate personal attributes and skills associated with entrepreneurs and compare them to typical entrepreneurial traits.
  3. Discuss and analyze the process used to establish and operate a new business venture that originated from a business idea, franchise, or family-owned business.
  4. Discuss and analyze the process used to select an existing business to purchase and successfully operate.
  5. Develop practical skills by applying information, principles, and practices to small business situations through case studies and outreach projects.
  6. Demonstrate influential presentation skills and effective teamwork skills useful in the business environment through team presentations and competitions.
  7. Demonstrate a passionate spirit of entrepreneurship by examining business possibilities, writing business plans, and executing fundamental entrepreneurial practices.
  8. Identify the basic elements of a business plan and write a unique business plan for a new business venture.
  9. Discover entrepreneurs in the community, perform interviews with one, and write about their experiences.
  10. Discuss how you can become a job creator as an entrepreneur rather than a job taker.
  11. Create a plan in which you can create wealth and be a social entrepreneur.


There is no "textbook" for this course; however, in each week there are readings and videos as well as a Harvard Manage Mentor assignment.  The Harvard Manage Mentor assignments, readings, and videos serve as the textbook for this course to provide the background and knowledge needed to complete your other assignments, your $100 Challenge project, and become a successful entrepreneur.


Purchase or obtain a copy of each of the following books as soon as possible.

For books you wish to purchase (instead of checking them out from the library), compare prices for your books through the University Store Price Comparison site. They will show you all of the options from the University Store plus several online options to help you find the best price.

Other Materials


Full instructions for major and minor projects are found in the course. Below is an overview of each major project.

$100 Entrepreneur Challenge

Innovation, idea generation, opportunity recognition, and product/market match are all important components of entrepreneurship. In this project, you will identify an opportunity, create a business plan, create a product or service, raise capital, sell the product or service, and liquidate the company. At the conclusion of the challenge, you will create a presentation to share with the class and write a report about your experience.


During the semester, you will select an entrepreneur and interview him or her. You will write a report on the things you discussed and learned. There will also be an assignment where you interview a Franchisee and write a report on the things you discussed and learned.

Book Reports

As noted above, you will read two books this semester. After reading each book, you will write a book report to highlight the important topics and ideas presented in the book plus your own insights.


Full instructions for all assignments are found in the course. Below is an overview of each recurring assignment, most of which occur on a weekly basis.

Readings and Videos

The readings and videos will provide a conceptual background and foundation for each week. It is important that you study these materials, as they prepare you for successful completion of your assignments and projects.

Case Studies

There will be a series of case studies to read and discuss throughout the semester. For most case study discussions, you will assume the role of the person in the case and participate in a discussion regarding the decisions you would make if you were in that situation.

Harvard Manage Mentor

The readings and exercises from the Harvard Manage Mentor explore common management challenges and solutions for entrepreneurs and business professionals. After studying the material and completing the exercises, take a scenario-based quiz to apply the principles learned as you prepare for leadership roles in your business and entrepreneurial endeavors. These are important activities, because as you recall from above, the HMM exercises (combined with other course readings) serve as the textbook for the course.

Acton Hero

Who inspires you as an entrepreneur? The Acton Hero videos were created by the Acton School of Business to present brief depictions of successful entrepreneurs. Each week you will watch a video of an Acton Hero and write a very brief essay (150 or more words) describing the most important insight you gained from watching an entrepreneur's story. Use these opportunities to identify entrepreneurs who inspire you.

Entrepreneur Journal

Your Entrepreneur Journal is a place where reflection and personal experiences are recorded. This document will also be useful to you after the semester ends as you consider how your learning from this course applies to your situation at a future time. In your weekly entries you should write your thoughts, record lessons learned, and make plans for the future.

Formatting Note

All assignments submitted as a Word document should be double-spaced, 12 point, Times New Roman Font, with the margins set to 1 inch on all sides.


The grading categories and points for the course are as follows:

$100 Entrepreneur Challenge 190
Interviews 110
Book Reports 100
Case Study Discussions 60
Harvard Manage Mentor 70
Acton Hero 65
Entrepreneur Journal 130
Other Discussions 105
Other Quizzes and Assignments 150
Total 980

All grades are calculated according to the BYU-Idaho grading scale as shown below.

Percentage Range Letter Grade
100% – 93% A
92% – 90%  A-
89% – 87%   B+
86% – 83% B
82% – 80%  B-
79% – 77%  C+
76% – 73% C
72% – 70%  C-
69% – 67%   D+
66% – 63% D
62% – 60%   D-
<59% F

Due Dates

You will have multiple dues dates each week. In general, reading assignments and initial discussion board posts will be completed early in the week, with the other assignments due by the end of the week. Make sure you are familiar with the course schedule found in I-Learn and that you keep up with your work.

Late Work

As a general policy NO late work will be accepted.


Stay involved in all group work and course activities. Since not being involved directly affects your learning and that of your classmates, it will result in deductions to your grade.

Time Commitment

The average student can expect to spend at least 3 hours of work per credit hour per week. For example, in this 3-credit course, the average student should expect to spend 9 hours each week to complete course work. If you demand more of yourself or generally take more time than the average student to complete your work, you should reserve additional time in your schedule to complete your assignments and course work.

Online Support Center

The Online Support Center (OSC) is designed to help any students taking online courses at BYU-Idaho. If you have questions about any online course or any feedback concerning online courses, instructors, or your online learning experience please contact the OSC. Their contact information can be found on the Student Resources module> Online Support Center page in the course.