SYLLABUS

COURSE DESCRIPTION

This course provides a focused look at the laws and regulations that impact marketing professionals. The course builds on a general understanding of business law concepts to focus on areas of law most relevant to marketing including intellectual property, antitrust, contracts, product liability, and advertising regulation.

Marketing Law is a required part of the Business Management Marketing emphasis. If you are a business major and change your emphasis, you must transfer into the appropriate law course, for instance, Finance Law or New Venture Law. Non-business majors are welcome to take this course.

"We believe that governments were instituted of God for the benefit of man; and that he holds men accountable for their acts in relation to them, both in making laws and administering them, for the good and safety of society." Doctrine & Covenants 134:1

SUCCESSFUL STUDENTS WILL:

Use the legal terms and sources, enabling them to converse intelligently with legal counsel.

TEXT BOOKS/REQUIRED MATERIALS

  1. Don Mayer, Daniel Warner, George Siedel, and Jethro K. Lieberman; Business Law and the Legal Environment, v.1.0.8; eISBN:978-1-4533-5495-7. This text is available through Flatworld Knowledge; eBook cost = $15.00. Here is a Link for Flatworld Knowlege. This required version of the text can ONLY be purchased through flatworld.

NOTE: On the Flatworld Knowledge site, Casey Hurley is listed as the Professor. Sister Hurley is the BYUI Faculty Course Lead. Although she is not your Instructor, this is the correct textbook.

TOPICS

TIME COMMITMENT

You will spend 3 hours each week preparing, teaching each other, and pondering/proving competence.

GRADING

30% Participation in discussions and reading

30% Exams

40% Assignments/projects

LATE WORK

Late work may be submitted for one week following the due date. Late work will be discounted 5% per day.

You may not take quizzes or exams late.

EXPECTATIONS

Unless otherwise instructed, you will complete work individually. There are two group assignments: Lessons 06, 11, and 12. Your Instructor will assign groups and inform you of the assignments.

Lessons generally open and close on Friday at 11:59 PM (Mountain Time). Therefore, most assignments, discussions, quizzes and exams are due on Friday at 11:59 PM (Mountain Time). However during Lesson 07, learning activities will open in sequence. You will have approximately two days to complete each learning activity. Please review the schedule for Lesson 07.

You will see the current lesson and one future lesson. Additionally, you will see all previously completed lessons. You are allowed to work ahead except on Lesson 07. Please review the Schedule to note these exceptions.

During this course you will read and view assigned reference materials, participate in discussions, participate in simulations, complete assigned quizzes, and prepare complaints and case briefs.

EXAMS

You will take a mid term and a final exam. Each exam consists of 25 questions, primarily multiple-choice. During the exam you may use any materials and will have two hours to complete the exam. Exams are based on course readings, videos, and other materials. Each lesson includes activities that will help you gain a deeper understanding of the course content. You should keep notes as you go through the lessons. They will be a valuable resource to you when you are taking the exams. Quizzes help you prepare by encouraging you to read and check your basic understanding. However, exams are intended to assess a deeper understanding of the material. Exam questions focus on understanding and application of course information rather than memorizing and repeating information. A few example questions will be posted to give you a better idea of the types of questions to expect on the exam.

ADDITIONAL INFORMATION

Please refer to the BYU-I University Policies..